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Weekly Roundup #30

Welcome, welcome! We’re happy to have you onboard for our 30th weekly roundup. You already know the drill – you sit back and relax, and our roundup gets you all caught up on last week’s best clicks. 

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Now – let’s get started.

(Webinar) The Power of Data-Driven Marketing

Have you heard? We hosted a live webinar on the power of data driven marketing last week! Awesome speakers Jesse and Darwin did a great job of bringing their own expertise into an engaging presentation and answered attendees’ questions at the end. Needless to say, those of us who joined them, left with a number of interesting takeaways. In case you were busy and had to skip it – no worries. Here’s the recording. We look forward to seeing you in future webinars!

On-Page SEO vs. Off-Page SEO: Will there be a winner?

Every website needs a solid SEO strategy. How else would you get quality traffic and achieve the much desired #1 Google ranking?! That strategy consists of On-Page SEO and Off-Page SEO. But have you ever wondered which one of them are the most important to achieve your goals? Well, look no further than our latest article where we tell you all about it!

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Tipping point optimizations: Targeted tactics to 10x your traffic

Consistently posting content on a website is an important part of getting that much desired organic traffic. But let’s face it – creating new content is an investment. We’re talking time, resources, creativity, writing skills… The list goes on. But what if we told you there are opportunities you might have missed? You could be optimizing content you already have into driving the traffic your website deserves. For the full know-how make sure to check this article.

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Top of funnel initiatives: Why it matters & how to win buy-in for them

We get it, snapping out of the spell of only focusing your marketing efforts on the highest-of-purchase-intent keywords can be hard. But we’re here to tell ya that the reality is that organizations get to a maturity point where they have to look at the top of the funnel to continue gaining market share. Our advice? Don’t miss out on this interesting article and learn all about it. 

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App marketers face dual challenge with IDFA opt-outs, study finds

As you might have already heard, Apple has announced that, as part of its latest iOS update, it will be requiring apps to explicitly ask users for permission to collect and share data. This means app publishers are now required to develop fresh new ways to still reach the right consumers, regardless of the upcoming decrease in users who consent to have their data tracked across their mobile. Want to learn more? Make sure to check out this article!

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