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Weekly Roundup #25

Weekly Roundup

Hi! Thanks for tuning into our 25th digital marketing Weekly Roundup! We’ll sum up some of our favorite links and insights of the past week so that you can stay in touch with all things digital marketing.

If you’d like to receive our weekly roundup automatically, simply subscribe to our newsletter, we’ll take care of the rest. Feel free to share this article!


Webinar: Data Driven Marketing

Ever wondered how you can take advantage of all the marketing metrics that are available? Don’t forget to sign up for our webinar on April 21st! Our very own experts Jesse and Darwin will discuss data driven marketing and its benefits to your business and ROI, providing you with actionable tips to implement. Click here to save your (virtual) seat! We’ll see you on the 21st!


Marketing Mix: The Seasoned Principle That Aged Like Fine Wine

The marketing mix principle is not new, we all know that. But it’s a principle that stood the test of time. In our most recent article we address the 4 P’s of marketing (Product, Place, Price and Promotion) and how they are more relevant than ever. Even in today’s digital landscape. 

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Social Media Ad Spend grew globally amidst pandemic

The pandemic has shown how resilient the digital marketing community can be. After a short dip at the very beginning of the Covid lockdowns, ad spend came roaring back within a few months and was back to 2019 pre-pandemic levels by November 2020. The digital transformation has aided businesses switching to online buying options as well as in-app purchases. Due to this, ad spend on social media is likely to increase in the future.

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Twitter to launch “Brand Bracket” competition

Similar to the current on-going March Madness Basketball competition in the US, Twitter is set to launch a brand bracket competition, designed to determine the best tweeting business on the platform.

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Visme 

Looking to create a visual brand experience? Visme is an easy-to-use, intuitive tool to create infographics and visual documents. It allows beginners as well as experienced visual designers to showcase their brand.


Other things going on:


Facebook launches “TikTok-like” Rap Tool called “Bars”:

https://www.businessofapps.com/news/facebook-launches-rap-app-bars/


Vessel blocking the Suez canal causing shipping rates to skyrocket:

https://www.reuters.com/article/us-egypt-suezcanal-ship/suez-blockage-sets-shipping-rates-racing-oil-and-gas-tankers-diverted-away-idUKKBN2BI0GZ


Google started testing a feature that automatically detects products in a video and displays them:

https://searchengineland.com/youtube-experiments-with-automated-lists-of-products-detected-in-videos-347150


Looking to increase your engagement on LinkedIn? Find out how here:

https://www.digitalmarketer.com/blog/increase-linkedin-clicks-impressions-engagement/

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