Hello there and welcome to our Weekly Roundup #33! Here we fill you in on all the most important happenings and interesting articles of the past week. Would you like our weekly roundup delivered directly to your inbox? Then make sure to subscribe below and we’ll get that setup for you. Now let’s get started with Weekly Roundup #33.
6 Social Media Marketing Mistakes to Avoid
With its over 3.8 billion users worldwide, social media is more than a passing trend that marketers can neglect. It has become a real force and is a necessity in every business’ online marketing channels. However, there is more to it than just posting a few nice images here and there. If you don’t have a real strategy, you won’t be able to reap the benefits of social media marketing. We address this and several other mistakes in our most recent article.
Brands are videostreaming to connect with their customers
Retailers like Walmart have been contacting influencers on platforms such as TikTok for the past few months to connect with their user base. Livestream shopping is becoming an industry itself, with the industry expecting to reach $6 billion dollars in revenue this year. It is predicted to grow to over $25 billion by 2023. Businesses throughout the world have used livestreams in 2020 and are intending to do so in the future.
Google previewed LaMDA – new voice conversational model
With voice search becoming ever more popular, Google has just previewed the new voice search tool that we have been looking for. A lot of current models offer simplistic answers, whereas LaMDA can engage in conversation. Since it is trained on dialogue and Google has put an emphasis on training it to produce sensible and specific responses, it can offer more helpful tips than other voice recognition tools currently available.
Instagram releases “Remix” feature on Reels
It is estimated that 82% of internet traffic will be video content by 2022. By now it has become clear that Facebook wants to invest more in Instagrams video content capabilities. Instagram Reels allow brands to get in touch with their audience and put together short 15-30 second videos while tapping into current trends. The new “Remix” function allows users to have collaborative reels and display their videos side by side, further taking advantage of the Instagram algorithm.
Other things to click on:
How to convince audiences that virtual events are still worthwhile:
Brand Awareness Marketing resulted in 24% increase of sales for retailer ASOS:
Dating Apps unique method of encouraging vaccinations:
LinkedIn reveals the sales mistakes that are killing deals stone dead