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Weekly Roundup #50

Weekly Roundup #50

We are now in October. Exciting times! And here we are back with another one of our amazing digital marketing weekly roundups! Today we have weekly roundup #50. That’s right, it’s our 50th roundup already, can you believe it? In our roundups, we share the most recent and relevant clicks & news so that you are always up to date with what’s happening in the digital marketing sphere.

Feel free to share weekly roundup #50 with your friends and colleagues if you find it insightful. Considering the help of a marketing agency but unsure about the benefits? We got an article that covers exactly this topic.


Remarketing vs Retargeting

The terms remarketing and retargeting are often used interchangeably. But they describe two distinct digital marketing strategies. In this guide, you’ll learn what each strategy involves, how they are different, and when to use them as well as some examples to drive the point home.

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Brands will not be able to unify Customer Engagement Channels

According to a marketing study by Gartner, by 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. Gartner has urged companies around the globe to deliver frictionless omnichannel experiences in order to create more connected experiences for customers and further drive digital commerce.

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How to reduce shopping cart abandonment rate

Customer Experience is essential when it comes to leading a customer to a conversion. The buying process needs to be made as simple as possible in order to maximize sales. While the pandemic has helped accelerate the move to online shopping (some even consider it the new normal) there is still plenty of room for improvement.

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US Digital Ad spend to surpass $200bn by 2022

Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first time after a projected growth of an additional 10.7%. Responsible for large portions of this spend are, as expected, search advertising with $78bn spend and banner advertising with $68bn.

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Other things to click on:

Google Ads launches new budget report:

https://searchengineland.com/google-ads-launches-new-budget-report-374862

14 Mistakes to avoid in Holiday Marketing Campaigns:

https://www.searchenginejournal.com/holiday-marketing-mistakes/415788/

TikTok lets creators sell videos as NFTs:

https://www.thedrum.com/news/2021/10/01/tiktok-lets-top-creators-sell-trending-videos-nfts

“Google” is most searched term on Bing

https://www.bbc.com/news/technology-58749525

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