Paid advertising: Search Ads & PPC to drive revenue

Simple but effective; improve the pull of your magnetic field

PPC and Paid Advertising, or Search Engine Marketing refers to paid ads on search engine results pages, or anywhere that you search by keyword.

A healthy digital marketing strategy is omnichannel. While building credibility and traction with SEO and inbound tactics, paid advertising (such as search engines and social) can accelerate success. With Search Engine Marketing, you can amplify your brand activities.

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Details of Service

Whether you've identified your need as looking for a Google Ads agency, PPC agency, or just a PPC manager to help you get the job done, you've come to the right place.

At Ogno, we achieve Search Engine Marketing success by combining a deep understanding of best practice and an earned understanding of your business.

Pay only for the people interested in your advertisements. This is different from traditional marketing allowing for better and more targeted results overall.

Pay-per-click strategies like Search Engine Advertisements (SEA), help your brand appear prominently in the SERPs while your SEO and inbound tactics work their magic. This helps to build brand awareness and increase brand trust by appearing in results your potential customers are viewing.

The Conversion Rate is something we are always working on optimizing. These are particularly important for SEA, as it ultimately determines how high the advertising costs are, and thus the ROAS. We set all our clients up with properly setup Google Analytics tracking so you can follow along.

Keyword Research

Finding the right keywords to target based on the objectives of your campaign make all the difference. We can help find the AdWords keywords to match the intent to help you meet your goals (more on intent here).

A/B Testing of Creative

testing different words and ad creatives to determine which performs the best. We can optimize on these growing the effectiveness of your campaigns overtime.

Content Marketing

Converting ad copy helps improve your quality score and ad rank to improve the performance of your ads. Showing up is not enough, you must also make your target want to click into your site.

Account Optimisation

Based on campaign monitoring, A/B testing and other data points we will optimise your campaigns – keywords, creative and setup -for the best possible results.

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Let’s connect!
With a clear understanding of your business’ goals and needs we can create a path forward.

Growth is just around the corner.

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The extra boost of a good PPC manager

With Ogno, you can rest easy knowing you’ve taken all the right steps to ranking higher on Search Engine Results Pages (SERPs).

Pay-Per-Click Advertising

• Search Engine Advertising
• Google Search Ads
• Google Display Ads
• Google Shopping Ads
• Bing Ads

Social Media

• Facebook Ads
• Instagram
• YouTube
• Pinterest

Performance Marketing

• User Acquisition
• Publisher Network
• In-app Advertising
• Mobile Advertisements

Additional

• Native Advertising
• Programmatic Advertising

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Frequently asked questions

What is paid search?

Paid search is a type of Search Engine Advertising that works on an auction based model. This means that advertisers bid on keywords that trigger the placement of their ads on search engine results pages, as the queries relate to their business.

How does SEA work?

Based on the auction described in paid search and a number of other factors, search engines use an algorithm to decide which ads should appear and in which order. This algorithm is mostly driven by bid strategies as well as search ad copy and keyword research.

What is PPC?

PPC, or Pay-Per-Click, is a fee structure where advertisers pay for clicks on their ad instead of impressions. PPC can refer to any ads that are bought per click, including search engine advertising, banners, video ads, mobile ads, rich media, affiliate links etc.

Why is paid search important to my business?

When it comes to advertising, paid search or SEA has one of the highest rates of return-on-investment (ROI) when measured against channels both online and offline. This is because of the relevancy associated with it. Search engines are now the directory where people go to find products and services. Since there’s an auction and advertisers compete on relevant keywords, they are able to get in front of a user who is actively searching for information on that topic. Because of this, paid search is generally referred to as a “pull” medium, helping your business behave like a magnet, as users trigger search engine ads by searching on Google, Yahoo, Bing, etc. As opposed to most other advertising such as banners, television, radio, newspapers, etc. is referred to as “push” media.

What makes paid search so effective?

Paid search, or search engine advertising works so well because it is driven by keyword searches. The word “intent” is used to describe this valuable data passed from users to brands. Simply put, paid search shows your ads only to people whose intent matches what you are targeting them with, meaning you get a select group of viewers who are actually interested in what you’re selling.

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Whether you're looking for a full-service SEO agency, a la carte SEO services, an audit or just want to chat, we want to hear from you.

Search Engine Optimisation's about being found easily online, using that online visibility to drive real, measurable growth in your company’s business. SEO isn't a one and done project, it requires updating content to match what the search engines want to send searchers to. Searchers who will hopefully become customers moving your sales funnel.

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Every customer is unique

No two business problems are the same. That's why we always aim to find the best possible solution for each individual situation. It's part of the fun!

Stepan Orlov
Business Developer Manager. Ogno

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