SEO and Inbound Marketing strategies to beat the competition

Ogno's approach is built to bridge human wants with search engine requirements

One of the highest ROI marketing tactics out there, SEO and inbound marketing are critical building blocks for a sustainable digital strategy.

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In today's ever changing world of SEO, achieving these results requires more than a few tricks, link building, and keyword density. That's why we handpick our SEO experts to be first and foremost huge SEO nerds. They're constantly reading up on all the trends and changes. Perpetual research, development and testing, they really love what they do and it shows.
If it's not already, Search Engine Optimisation (SEO) and SEO strategy should be a core component of your digital marketing strategy. It has the power to organic traffic and conversions with huge ROI. In fact, Search Engine Optimisation can drive a 14.6% conversion rate.

SEO and Inbound Marketing

(also known as on-site SEO).
Referring to both the content and HTML source code of your website. It is critical to how Google understands your website and includes the optimisation and checking of elements such as:

• Duplicate check
• Title tags
• Header tags
• Internal linking
• Alt-text
• Page speed
• Meta Description
• Conversion Rate Optimization
• Canonicalization and Redirects
• User Experience

Content Marketing

Important element of On-page SEO and overall domain authority, we are happy to support you in bringing your content to the next level.
This may include:

• Keyword research
• Keyword planning
• Optimising current content
• Creating new content
• Strategizing for the most effective approach to content
• Language optimisation

Technical SEO

Setting your website up for processes including indexing and crawling, will help improve search engine visibility.

• Mobile friendly check and optimization
• Indexing
• Site mapping
• Site architecture
• URL structure
• Robots.txt and Robots Meta Directives
• Markup
• HTTP Status Codes
• Domains and URLs

Site Analytics

It’s not just about seeing how many users are visiting your site; we can work with you to use Google Analytics to boost your SEO.

• Set up
• Defining goals
• Conversion tracking
• Reporting

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Let’s connect!
With a clear understanding of your business’ goals and needs we can create a path forward.

Growth is just around the corner.
Ogno benefits of SEO and Inbound Marketing

Benefits of SEO and Inbound Marketing

Improves the quality of your website, creating a better user experience, so there aren’t any technical mistakes raising red flags to search engines and hurting your rank.

Ensures there aren’t any rogue images, broken links or other pesky things slowing down your page load speed.

Optimizes the content on your website using keyword research and other tactics so it is able to easily reach the people who you want it to reach and make sure the people you’re reaching have intentions that match your goals.

Simply put, SEO has the power to be your main source of traffic, becoming a sustainable lead generation tool for a long period of time. It might just become your #1 online marketing channel.

Frequently asked questions

What is Search Engine Optimisation (SEO)?

The practice of optimising a website’s traffic through organic search engine results. In other words, attracting the targeted audience and maximising a page’s reach by improving its ranking on the search engine result page (SERP). Search Engine Optimisation techniques commonly employed on this process include on-page strategies - which aim to increase crawl accessibility, site speed, visitor behaviour, keyword optimisation - and off-page strategies, which earn inbound links from other websites.

Why is SEO important?

A company’s ranking on search engine result pages can directly impact business performance. As the primary source of all online traffic, search engines such as Google tend to influence user behaviour. Through efficient SEO strategies, business websites can use this in their benefit, and ultimately gain credibility for the brand and improve performance. Additionally, unlike paid advertisements, successful SEO implementations continue to generate results over time with no additional investment.

How do you show higher in the search results?

In order to occupy a higher place on the organic search page, websites must employ SEO measures to ensure their content meets search engine prerequisites. This implies that both the HTML source code and the content should comply with the search engine’s algorithm - i.e. outbound linking, keyword-rich content, high-speed pages, mobile friendliness. Through a well-optimized site, pages can be successfully decoded, indexed and deemed by the search engine to be a highly relevant match to the searcher’s query.

What SEO factors do you consider?

Optimising website structure for crawling and indexing, metadata, internal linking structure, keyword-rich content, solid user experience (UX), high average page speed, and relevant & up-to-date content.

Is there one SEO strategy that works for all your clients?

The trajectory to be followed in the path of achieving higher organic traffic differs from client to client, as it depends on multiple variables such as each market’s level of competitiveness, the company’s goals, level of online presence as well as the consumers' psychological behaviour towards the product (how, why and what do they like to see while searching for your service or product). For this reason, SEO strategies must be specifically tailored for each different demand.

How long does SEO take to start showing results?

SEO measures take on average between 3 to 6 months to start generating leads and sales.

Talk to us

Whether you're looking for a full-service SEO agency, a la carte SEO services, an audit or just want to chat, we want to hear from you.

Search Engine Optimisation's about being found easily online, using that online visibility to drive real, measurable growth in your company’s business. SEO isn't a one and done project, it requires updating content to match what the search engines want to send searchers to. Searchers who will hopefully become customers moving your sales funnel.

dots Vladimir Boyanov
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There’s always something new to learn. The world of search engines is changing every day, it’s what’s so great about my job.
Vladimir Boyanov
Senior Account Manager