There are many reasons to consider hiring a digital marketing agency. Many companies choose to outsource digital marketing completely, while others might just be looking to augment their in-house team. But no matter the scope of the partnership, everyone wants to know that they’re getting the money’s worth by growing their business ROI (Return on Investment).
With that in mind, we’ve compiled a number of ways in which partnering with digital agencies can actually propel business growth and achieve goals in cost-effective ways.
The Skills Your Business Needs
Building an in-house team to take care of the entirety of your digital marketing efforts is a practical impossibility for a lot of businesses. The skills needed by your company are often either too hard to come by or too expensive.
What’s more, it won’t be financially feasible to hire someone for a full or even part-time placement if their skills are not needed constantly and consistently. The campaigns you run will change at different times of the year – for instance branding and SEO at the start of the year and more focus on social media and paid advertising towards the Christmas holidays.
A digital marketing agency already counts on employees with a range of different roles, who can apply the right mix of skills to meet your campaign objectives.
When comparing having an in-house operation versus outsourcing, you may be surprised to find one main result: hiring an agency tends to be more cost effective. And here’s why. Agencies work as independent contractors, which means that you cut out any payrolls or taxes (not to mention the recurring costs of a full-time employee such as health care, onboarding costs, salaries and other benefits).
Additionally, many agencies work per project, meaning you have full control over when, where and how you spend your marketing dollars. Over time, this could mean big savings for your business. As your company grows and scales, you just communicate changes in budgets & goals to your marketing partner and you’re done!
Last but not least, let’s not forget that all agencies have access to valuable (paid) tools! Keyword research, auditing, digital advertising, email marketing – all of these require paid tools. With an agency, you won’t have to worry about purchasing licenses or subscriptions. But you will still reap the benefits of having the latest technologies working in favor of your business.
A Fresh Take
Generally speaking, in-house marketing teams acquire a lot of experience in a specific field. On one hand this can be beneficial in its own way for business as it indicates employees are deeply connected to the brand. But it also comes with its own setbacks.
For one, it creates somewhat of an echo chamber, where in-house marketing teams often end up being exposed only to the industry and products they are trying to promote (and the techniques commonly used to promote them). This could result in difficulties in coming up with innovative campaigns. Overall, “outside of the box” initiatives might fall through the cracks. This is where hiring a digital marketing agency could help.
Because agencies work with such a wide variety of industries, business types and marketing professionals, they compile a big amount of learnings. They get to build efficient processes and apply different marketing strategies to different sectors of the business community. So if a “fresh look” is what your business strategy needs – an agency might just do the trick.
All Hands on Deck
Typically, digital marketing agencies count on multi-person teams who are happy to apply their expertise in propelling a project forward. That means a number of experts in various fields handling all project fronts at once. This in turn enables them to drive reliable results in a timely manner. Sounds great right?
At Ogno, we count on specialists in areas such as SEO, PPC, social media, design, website development. We also act as a full support team ready to respond to on-demand requests. That way, nothing falls through the cracks.
Give Your Business Space to Grow
Scalability is a key advantage of outsourcing. Think about it this way: as your business grows and evolves (whether that is through more physical locations, more orders, more traffic to your website or more social engagement), your operations also need to change in order to react. A large business can’t be run as a small business.
With that in mind, a digital marketing agency can respond to the changing needs of your business. It most likely already has experience with the issues you are trying to solve. Once again, agencies have the advantage of having already developed efficient processes and learnings. An agency has assisted other customers and knows how to help you through the growth stages of your business. As a consequence, your internal marketing, sales and operations resources would be free to focus their efforts elsewhere.
For most businesses nowadays, outsourcing digital marketing just makes sense. May it be because of the flexibility, affordability, fresh outlook or extra skill set – the right agency can work wonders for your business ROI.
Interested in scaling your business? Don’t hesitate to contact us! Together we can put together a strategic plan that’ll allow you to reach your full potential.