The power of interlinking is an indispensable part of On-Page optimization., It is applied to set up and customize connections among pages of a website, and will bring you great SEO results.
“How should I link pages so that a visitor could get an answer, a product or a service without leaving my website?” is a question every developer should be asking him or herself at the early stages of the project development. But what makes a good internal linking strategy? Well, while there’s no silver bullet here, one thing is certain: having a strong foundation is the best way to start.
So read on, and we’ll share some of the most important interlinking concepts with you. Let’s get to it!
Why should I bother interlinking pages?
To answer the question, let’s consider three key benefits you’ll get from setting up links among web pages.
Interlinking will help to:
- Increase the depth and time of your website scroll. In other words, visitors will be able to view another relevant article or a product from the same category without having to visit other sites, spending more time navigating through *your* content.
- Signal to search bots which ones are your site’s main pages. according to search engines, the more inner pages are linked to a certain page, the more this page is important for users. Therefore, links sending visitors to pages such as Shopping cart, Contacts, or Contact Forms, should be encouraged.
- Provide visitors with additional information about baffling words. If a user, for example, reads a text and comes across new terms, he or she should be able to easily find their meaning in the corresponding article.
What type of interlinking should I use for my website?
Now you might be wondering what the best interlinking strategy for your website is. Unfortunately there is no perfect answer for this question, but a good rule of thumb is to rely on circular interlinking of pages closely related to each other while keeping a clear idea of the desired structure for your website.
I’ll explain. Let’s say you’ve written many various articles on the topic of wheels repair. Make sure to link them with each other. This will show Google (and users) these topics are related. The more links signalling to a page, the more “important” that page will seem in the eyes of search engines.
A stellar interlinking strategy should always signal to the relevance of each page, how they relate to one another, and their individual value. By always keeping these factors in mind, you’ll be all set for great interlinking.
Interlinking in texts
To implement interlinking in texts, make sure to use relevant keywords as anchor text. These keywords should appear in articles across the whole website and direct readers to other pages in which their questions can be addressed and answered. . For instance, if a person clicks “choosing winter tires”, he or she should be redirected to the article “How to choose winter tires?”
An example of interlinking in articles on Wikipedia.org:
When selecting a semantic core, make sure to divide keywords by pages. The allocation approach depends on the frequency and website hierarchy:
- Head queries should be on the main website pages.
- Mid-frequency queries – on the categories page.
- Low-frequency queries – on the products and article pages.
How to interlink two pages
To prompt a person to view a specific page, the link anchor in the text of the previous page, as well as text around the link, must describe the topic of the article in question.
An example of interlinking of two articles on Wikipedia.org:
Interlinking with the help of plugins, scripts, and add-ons
Plugins may serve different purposes. Some of them depict similar products while others showcase relevant, the latest or the most popular ones. Some highlight items you have recently viewed, others show articles you have recently read.
The idea here is to inspire the user’s interest, so that they will visit the page (increasing scroll depth and search engines loyalty to your website).
Pro tip: If there are already too many scripts on a page, interlinking can be done in a form of a text. An example of interlinking using add-ons on Amazon:
Armed with all necessary information and pros of smart interlinking you can now move on to the next step: hire experienced SEO wizards to work the magic for you or try to implement some improvements on your own (either way, we’re here for you).
And the next time you hear the question “How to implement smart interlinking?” hopefully your answer will be something like “It’s not rocket science.” 😉