INFOGRAPHIC: Hiring vs. Outsourcing

Ogno infographic: Hiring in-house vs outsourcing SEO

As we all know, optimizing websites for search engines is no small task. Like most things in life, it’ll require work. Which leads us to a *very* important question – what is the best way to get this work done? Sure, you could hire an expert in house (or maybe you already have one)… but is that the most effective way to achieve your goals? What about outsourcing SEO?

We’re here to help you take all factors into consideration. From salaries to manpower to prioritization – outsourcing search engine optimization presents clear advantages, we’ve taken a look into a few.


The old saying, time is money, rings as true as ever. The process of finding the right fit for a company is oftentimes extensive. Consider this: while you navigate through selective processes alongside each individual candidate, that job slot remains vacant. This translates into productivity costs for you and foregone salaries for them.

Moreover, while hiring an in-house search engine expert might sound like a great idea at first, the reality is that one person alone can not carry an effective SEO strategy by themselves. You’ll need at least 3 people – and even then, it might not be enough. Not surprisingly, the more experts you have handling your website’s optimization, the faster and more effective your results will be.


The subject of budget often plays a big role in the decision of whether to outsource SEO or to hire in-house. But when it comes to deciding what’s the best way to allocate your company’s marketing budget, an even more important question is “how can I get the most value out of this expense in the shortest amount of time possible?”

I’ll explain. When hiring one mid-career SEO manager, you’d be looking at a cost of €46K per year (before benefits). However, as previously mentioned, SEO is not a one-man show. It requires a team. The smaller the team and less experienced, the more time (and money) it will take to get your website where you want it to be (aka first page of Google ;)).

On the other hand, with Ogno’s flexible pricing you can have a team of experts working as an extension of your own in-house team. We employ the latest SEO strategy and bring your company targeted results for a range of €4,788K – €29,988K per year depending on your business’ needs. See the opportunity yet?


Last but not least, let’s talk about experience levels. While one person can be extremely knowledgeable on a specific subject, they can hardly compete with the experience years (or speed) of a whole group. By choosing to hire a team of experts rather than one in-house SEO manager in charge of a less experienced team, you’ll be less subject to mistakes and delays.

Still unsure whether outsourcing SEO is the right move for your company? Make sure to download our Hiring vs. Outsourcing infographic, and shoot us a message – we’ll be happy to answer any questions you might have!

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