Welcome to our digital marketing monthly roundup! A collection of our favourite articles from this past month in the world of digital marketing.
What’s a Growth Share Matrix and how is it useful to marketers?
Some of us might remember the beloved growth share matrix from our time in business school. If you don’t, let’s refresh your memory: A growth share matrix is a framework that can help you prioritize different aspects of your strategy.
Now how does this concern you? Well, like any other business process, your overall digital marketing strategy needs to be mapped out in order for you to determine which particular aspect could be expendable and which you need to be focusing on even more. Once you know this, you can assign your time and resources to the more critical aspects of your marketing plan.
Looking to grow your audience? You need to look at the full search engine spectrum.
When first learning about digital marketing, we are introduced to two important search engine tactics: organic (Search Engine Optimization) and paid (Search Engine Marketing). We’re often led to believe that these are two rival marketing tactics to be considered as having individual roles to play. The truth? Both sides are right.
If you’ve ever found yourself wondering which marketing channel to focus your efforts on, this guide’s for you.
Drop in Footfall for Black Friday and Cyber Monday
It’s always important to stay up-to-date with current and upcoming trends. I mean, you always want to know what’s going on in the world of marketing, right?
As you might know, E-Commerce has witnessed unprecedented growth since the Covid-19 outbreak, as brick and mortar retailers have been scrambling to create a web presence. Building a brand remains a deciding factor for many retailers.
A sharp drop in footfall in US stores on Black Friday has made the shift in retail from in-person to digital even more clear than it already was and will result in marketers having to shift their focus to further improve the customer-experience of at-home customers.
The importance of personalised content and its effects on your revenue
It’s a known fact that personalised content can increase engagement with the customers.
Why, you ask?
According to a study by Capgemini, more than 60% of shoppers say they find it appealing when an online store remembers their personal and payment information to speed up a purchase. While digital decision makers recognise the importance of a personalised experience for their customers, over 70% of them admit that their digital experience does not meet their customers’ expectations. Don’t be one of them!
Step up your Instagram game
Gone are the days when Instagram was just a collection of random artsy photos. From its humble beginnings over 10 years ago, with over 1 billion monthly users, Instagram is now one of the most popular social media platforms on the planet.
You already knew that, didn’t you? Well, did you also know that Instagram now lets advertisers on its platform directly create posts with user accounts. Whereas before, brands and influencers had to coordinate with the influencer first posting and the brand then promoting that post, brands can now streamline this process. This presents a change for digital marketers as there is now one less hurdle to overcome when promoting on Instagram.
The future lies in podcasts
Digital marketers are starting to turn their heads towards a new trend: podcasting. 2020 has been a pivotal year for podcasts as they took over radio as the main source of informational audio. Since the average podcast listener is well educated, affluent and active on social media, there is a huge opportunity for digital marketers to venture into podcasting in order to grow their presence.
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