Opinions, research & articles

how to determine your budget with a growth share matrix
Your digital marketing budget & the (new) growth share matrix

When it comes to allocating digital marketing budget there’s no one-size-fits-all blueprint. Each industry acts differently. This makes figuring out which channel is paying off and which ones you should avoid investing more money a challenge. But fear not – this new take on the Growth Share Matrix model can help clear the air! What’s […]

Using User Intent to Grow a Stronger Audience

Do you want your content marketing strategy and web pages to not only improve your SEO ranking on Google, but also connect with your audience in a meaningful way? If so (hint: you do) User Intent is a critical piece of the puzzle. When we create content for our websites, be it blog or pages, […]

e-commerce marketing for search engines
SEO & PPC for top notch e-commerce marketing

If you’re in the fashion biz, or considering getting into it, you’re well aware that the competitive landscape of e-commerce and e-commerce marketing is heating up. Online retailing is growing exponentially and not without reason. You have the potential to reach more consumers on the internet than on the street. And, as we already know,  […]

Weekly Roundup 21

Welcome back to our digital marketing weekly roundup! A curation of our favourite articles from this past week in the world of digital marketing.  Google Ads mistakes to avoid Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together […]