Opinions, research & articles

A brand is the most important asset in your marketing toolbox. Ultimately, it is a manifestation of your value proposition and the soul of your business. However, a brand can be at times difficult to define.

People’s priorities have changed. Businesses need to adapt their marketing plans as well as their strategies to meet consumer needs.

Well, it’s official, the year is nearly over! It’s been a wild one (to say the least), but all things considered we have a lot to be grateful for.

If you do not wish to face your customers’ ire in 2021, use inbound marketing tactics that encourage growth and nurture leads without being pushy.

Search marketing can be your secret weapon for capturing that attention and achieving your wildest lead generation dreams.

The monthly roundup is a collection of our favourite articles from the world of digital marketing this month.

When it comes to allocating digital marketing budget there’s no one-size-fits-all blueprint. Each industry acts differently. This makes figuring out which channel is paying off and which ones you should avoid investing more money a challenge. But fear not – this new take on the Growth Share Matrix model can help clear the air! What’s […]

Do you want your content marketing strategy and web pages to not only improve your SEO ranking on Google, but also connect with your audience in a meaningful way? If so (hint: you do) User Intent is a critical piece of the puzzle. When we create content for our websites, be it blog or pages, […]

If you’re in the fashion biz, or considering getting into it, you’re well aware that the competitive landscape of e-commerce and e-commerce marketing is heating up. Online retailing is growing exponentially and not without reason. You have the potential to reach more consumers on the internet than on the street. And, as we already know,  […]

Welcome back to our digital marketing weekly roundup! A curation of our favourite articles from this past week in the world of digital marketing.  Google Ads mistakes to avoid Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together […]