Opinions, research & articles

Ogno Weekly Roundup 13
Weekly Roundup #13

Another week has come to an end. With it, more great content on how to succeed with search engines & digital marketing. Sit back and enjoy some of the most interesting links we could find over the course of the week in our Weekly Roundup #13. Would you like this list delivered directly to your inbox? […]

Ogno Weekly Roundup 12
Weekly Roundup #12

Welcome to OGNO’s weekly roundup #12! As another week has come to an end and we’re pleased to report that it was a good one for content. Take a read of some of the best links on digital marketing, innovation & SEO from the last week. In case you’d like this list delivered directly to […]

Ogno The Curious Case of Nofollow Links
The Curious Case of Nofollow Links

Those new to Search Engine Optimization (SEO) might be wondering what the fuss around nofollow vs. follow links is all about. And that is a great question. Indeed there has been quite some discussion over the years on the topic of nofollow links’ impact on SEO and their importance for link building strategy. After all, […]

Ogno Weekly Roundup 11
Weekly Roundup #11

Hello and welcome to our weekly roundup #11! We are pleased to share this week’s digital marketing tips & tricks for you to enjoy as we head towards the weekend. If you’d like this delivered directly to your inbox, subscribe below! Digital Marketing News Search Engine Marketing: How SEO and SEA Combine to Maximize Visibility […]

Ogno Weekly Roundup 10
Weekly Roundup #10

Thanks for clicking on our weekly roundup #10! As you might have noticed, you didn’t hear from us last week. There is a critical conversation taking place on the topic of racism, to which we extend our respect and support. If you’re looking for ways to participate in the Black Lives Matter movement, educate yourselves […]

Ogno UX as Google’s Latest Ranking Factor
User Experience (UX): Google’s Latest Ranking Factor

In case you were waiting for a sign to invest in UX (user experience), this is it. Google just announced that UX is about to become an important ranking factor for all websites. Another way to think about this is, having an intuitive and user-friendly page design is about to become *even* more important for […]

Ogno Search Intent and The Marketing Funnel
INFOGRAPHIC: Search Intent and The Marketing Funnel

Search intent, also known as user intent, is more important to your marketing funnel than you may think. It positions your content marketing to better nurture leads towards taking action. This is because when you understand search or user intent you gain a better grasp of what your audience is looking for and why, or, […]

Ogno 8 SEO Mistakes to Avoid
8 Most Common SEO Mistakes to Avoid

“What are the most common SEO mistakes?” is a pretty common question. We’re all writing content primarily for humans, but search engines come as a *very* close second. So, it is no secret that content writing and SEO go hand in hand. With this in mind, we’ll be taking a look at 8 common SEO […]

Ogno Weekly Roundup 8
Weekly Roundup #8

Welcome back to Ogno’s weekly roundup #8. We have some great links for you to click, so read on to see what’s been happening over the past week! Get Your Free Research Template to Make Sure You’re Targeting the Right Keywords https://hello.ogno.io/keyword-research Good keywords are the foundation of a lot of what we do in […]