Opinions, research & articles

Ogno Website Design Impacts SEO
Does Web Design Impact SEO?

Maybe what you’re really asking: does my web design impact SEO or in other words, my Google ranking? Well, if you’re reading this, you likely already have an idea of what the answer might be … it’s yes, definitely. As we’re well aware by now the elements that have an impact on your online visibility are […]

Ogno How to Future-Proof Your Content Strategy
How to Future-Proof Your Content Strategy for SEM

What does Google’s recent update mean for your SEM (search engine marketing)? This article will cover how your SEM should be accounted for BERT. That is, Google’s recent update to improve natural language processing. Practices associated with SEM have been at the forefront of digital marketing for some time. As we enter a new decade, […]

Ogno SEO Index
To Index, or Not to Index…

Whether or not to ‘index’ your content is an important question, but first things first. What’s an index…? An index is another name for the database of web pages used by a search engine. Imagine it like the table of contents in a book with each of your web pages being a chapter. If it […]

In-house SEA vs Ogno
INFOGRAPHIC: Hiring an SEO Agency vs. SEO Expert

Should you hire an SEO agency for your business? Or maybe you’re looking to hire an SEO expert to add to the team. First of all, congratulations on expanding your marketing capacity! Growing your team is an exciting step to take. But we know that choosing the right way to do it can be a […]

Ogno What Does SEO Ranking Mean for Your Website
What Does ‘SEO Ranking’ Mean for Your Website

‘Ranking’ is one of the most important terms to understand when it comes to SEO. In fact, most of the work done to improve a website’s SEO is to get a better ranking. Simply put, ‘SEO Ranking’ refers to a website’s position in the search engine results (sometimes referred to as SERP, Search Engine Results […]

Light bulb
SEO: Super Easy Overall… Not Exactly

If you’ve been focusing your search on digital marketing, there’s a good chance you’ve heard the word SEO or Search Engine Optimization several times. There’s also a good chance that you’re asking yourself: what actually is SEO? Why are there millions of articles talking about it? And just how important is SEO for helping a […]