Opinions, research & articles

In the Adobe Digital Trends report, marketers identified “optimizing the customer experience” as the most exciting business opportunity in 2020. Your customers expect a positive experience every time they interact with your brand.  

This time we have Weekly Roundup #48. In our roundups, we share the most recent and most interesting clicks & news so that you are always up to date with what’s happening in the digital marketing sphere. Feel free to share with your friends!

Claiming the number 1 spot on the search engine results page (SERP) for a competitive keyword is hard. But there is a way to leapfrog the top organic results and claim a bigger prize: The featured snippet, also known as spot zero.

Hey there! Another week has ended and you know what that means! Another marketing weekly roundup prepared especially for you 😉 As always, in our marketing weekly roundup you’ll find some of the week’s best clicks and articles about the world of digital marketing. So – let’s get into it! Expanded Text Ads vs. Responsive […]

Every time Google announces a new change to its algorithm or ad platform, it sends ripples through the marketing world. In the latest change, Google Ads replaced Expanded Text Ads (ETAs) with Responsive Search Ads (RSAs) as the default ad type. So are Expanded or Responsive Search Ads better now?

It is a great honor for Ogno to announce that we have been recognized as one of the top digital marketing agencies by Superbcompanies. Superbcompanies is a platform that hosts companies that provide services in various fields.

Another week flew by and we are now almost in September. And here we are back with another one of our amazing digital marketing weekly roundups! This time we have Weekly Roundup #46. Here we share the most recent and most interesting clicks & news so that you are always up to date.

SEO and paid search are the two most well-known ways to drive traffic to your website from Google. But there is another way. Google Discover. In this article, you’ll learn what Google Discover is, why you should care, and how you can use it to get more potential customers on your website. 

Another week flew by, and here we are back with another one of our amazing digital marketing weekly roundups! You already know the drill – we share last week’s most interesting clicks & news so that you are always up to date with what’s happening in the digital marketing world. Can’t live without our digital […]

Driving traffic to your website is just the first step. You need to convert those visitors into leads and customers. That’s why landing pages are a vital part of any inbound marketing strategy. But how long should a landing page be?