Opinions, research & articles

Retargeting marketing 101

Retargeting marketing is important. Why? Well, it takes an average of 7 visits to make a purchase. Retargeting marketing is the first step towards attracting visitors that could be leads back to your site, nurturing them to help move them towards converting. In a simpler world, the customer journey would always be a short and […]

digital marketing roundup 12
Digital Marketing Weekly Roundup #12

Welcome to OGNO’s 12th roundup! As another week has come to an end and we’re pleased to report that it was a good one for content. Take a read of some of the best links on digital marketing, innovation & SEO from the last week. In case you’d like this list delivered directly to your […]

The curious case of nofollow links

Those new to Search Engine Optimization (SEO) might be wondering what the fuss around nofollow vs. follow links is all about. And that is a great question. Indeed there has been quite some discussion over the years on the topic of nofollow links’ impact on SEO and their importance for link building strategy. After all, […]

Weekly Roundup #11

Hello and welcome to our 11th weekly roundup! We are pleased to share this week’s digital marketing tips & tricks for you to enjoy as we head towards the weekend. If you’d like this delivered directly to your inbox, subscribe below! Digital Marketing News Search Engine Marketing: how SEO and SEA combine to maximize visibility […]

Weekly Roundup #10

Thanks for clicking on our tenth weekly roundup!  As you might have noticed, you didn’t hear from us last week. There is a critical conversation taking place on the topic of racism, to which we extend our respect and support.  If you’re looking for ways to participate in the Black Lives Matter movement, educate yourselves […]

UX: Google’s latest ranking factor

UX is Google’s latest ranking factor In case you were waiting for a sign to invest in UX (user experience), this is it. Google just announced that UX is about to become an important ranking factor for all websites. Another way to think about this is, having an intuitive and user-friendly page design is about […]

What is user intent and the marketing funnel
INFOGRAPHIC: Search Intent & The Marketing Funnel

Search Intent, also known as user intent, is more important to your marketing funnel than you may think. It positions your content marketing to better nurture leads towards taking action. This is because when you understand search or user intent you gain a better grasp of what your audience is looking for and why, or, […]

digital marketing roundup
Weekly Roundup #9

Welcome back to our weekly round up. We have some great links for you to click as you get ready for the weekend, so read on to see what happened in our world last week! Why Marketing Flywheels Work A “Marketing Flywheel” is a continuously improving set of repeatable, tactical investments that are easy to […]

8 most common SEO mistakes to avoid

“What are the most common SEO mistakes?” is a pretty common question. We’re all writing content primarily for humans, but search engines come as a *very* close second. So, it is no secret that content writing and SEO go hand in hand. With this in mind, we’ll be taking a look at 8 common SEO […]