Opinions, research & articles

Ogno Facebook & Instagram Ads Explained
Facebook & Instagram Ads Explained

What is social media advertising? Facebook & Instagram Ads Explained Both Facebook and Instagram are popular social networks, counting on 2.85 billion and 500 million daily users respectively. However, while on the one hand this represents an incredibly high reach for businesses, on the other hand it also means that there is more “clutter” to […]

Ogno Influencer Marketing Explained
Influencer Marketing Explained

“People do not buy goods and services. They buy relations, stories, and magic.” (Seth Godin) What is influencer marketing? Influencer marketing leverages the reach of a person, “influencer,” with an existing following, or sphere of influence, to support your brand and endorse your product or service. The goal of this tactic is to connect with […]

Ogno Google Ads Explained
Google Ads Explained

Why you should use Google Ads If you’re looking to connect with your target audience while they’re searching for a solution just like yours, Google Ads is one of the best places to do so. Since most people use a search engine to conduct research or find the best deal out there, businesses must advertise […]

Ogno Weekly Roundup 38
Weekly Roundup #38

Another week ends and we present you another one of our digital marketing weekly roundups. This time it’s weekly roundup #38! Here we share the latest news, trends and happenings regarding digital marketing. Would you like to receive this weekly roundup #38 directly to your inbox? Simply subscribe below and we’ll take care of that […]

Ogno 4 Lessons to Learn from Powerful Branding Strategies
4 Lessons to Learn from Powerful Branding Strategies

From the experience of buying in-store to the first impression of your website, every interaction contributes to your brand positioning. You should always actively position your brand. Why? Well, your customers will still form an image and opinion of your company based on these interactions even if you don’t… And not a good one. That’s why […]

Ogno Weekly Round up 37
Weekly Roundup #37

Oh hi there! Welcome to another digital marketing weekly roundup. This is where we share the best clicks, guides and news in the world of digital marketing so that you can stay up to date. Would you like to receive this digital marketing weekly roundup directly to your inbox? Simply subscribe below and we’ll take […]

Ogno 4 Lead Generation Tools to Grow Your Business in 2021
4 Lead Generation Tools to Grow Your Business in 2021

Lead generation isn’t easy. In fact, 61% of B2B marketers believe that high-quality lead generation is their biggest challenge. But with the right lead generation tools and tactics, you can fill your funnel with qualified leads. This post isn’t an overwhelming list of hundreds of different types of software for lead generation. It’s a list […]

Ogno Weekly Roundup 36
Weekly Roundup #36

With yet another week coming to an end, we’re happy to have you tune in to our digital marketing weekly roundup #36! Here you’ll find all of the week’s best digital marketing stories, guides, articles, news & much more. In case you’d like this digital marketing roundup delivered directly to your inbox, please don’t hesitate […]

Ogno Retention Marketing
Retention Marketing Matters for Your Business

A successful business needs both new buyers and repeat customers. Keeping hold of your existing customers can be the difference between sustainable growth and sporadic sales. But only 18% of businesses focus on customer retention, compared to 44% that focus on customer acquisition. In this post, you’ll learn why retention marketing is important and 5 […]