Opinions, research & articles

how to determine your budget with a growth share matrix
Your digital marketing budget & the (new) growth share matrix

When it comes to allocating digital marketing budget there’s no one-size-fits-all blueprint. Each industry acts differently. This makes figuring out which channel is paying off and which ones you should avoid investing more money a challenge. But fear not – this new take on the Growth Share Matrix model can help clear the air! What’s […]

Using User Intent to Grow a Stronger Audience

Do you want your content marketing strategy and web pages to not only improve your SEO ranking on Google, but also connect with your audience in a meaningful way? If so (hint: you do) User Intent is a critical piece of the puzzle. When we create content for our websites, be it blog or pages, […]

e-commerce marketing for search engines
SEO & PPC for top notch e-commerce marketing

If you’re in the fashion biz, or considering getting into it, you’re well aware that the competitive landscape of e-commerce and e-commerce marketing is heating up. Online retailing is growing exponentially and not without reason. You have the potential to reach more consumers on the internet than on the street. And, as we already know,  […]

Weekly Roundup 21

Welcome back to our digital marketing weekly roundup! A curation of our favourite articles from this past week in the world of digital marketing.  Google Ads mistakes to avoid Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together […]

seo checklist
The SEO Checklist for Asking the RIGHT Questions

You’re busy, we get it! That’s why we put together an SEO Checklist of things you can easily look into to ensure that you’re working towards healthy SEO and a good search ranking. Are your Google Analytics set up properly? (or have you set up Google Analytics for your website?) This first step in our […]

Weekly Roundup #20

Thank you for tuning in on our 20th digital marketing weekly roundup! We’re happy to share some of last week’s most interesting articles with you.  Would you like this marketing weekly roundup delivered directly to your inbox? Just subscribe below and we’ll do the rest. SEO and PPC, Better Together It is no longer a […]

How to combine Seo and PPC
SEO and PPC, Better Together

~UPDATED~ It’s no longer a question of SEO or PPC … it is SEO and PPC. Search engine marketing (SEM) has come a long stretch. In 2014, Conductor reported organic search accounted for 64% of all site traffic. Paid traffic only generated 6% of traffic. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising have moved […]

description of digital marketing articles from last week
Weekly Roundup #19

Welcome back to our weekly roundup where we curate all the best articles about digital marketing from the week. 3 Kinds Of Social Media Marketing You Shouldn’t Ignore Today’s social media landscape extends well beyond posting thoughts  or memes and hoping they take off with your audience. Social media marketing is about much more than […]

Weekly Roundup #18

We’re happy to have you around for another Digital Marketing Weekly Roundup! Sit back and relax while we share some of this week’s highlights on the online marketing world. Would you like this weekly roundup delivered directly to your inbox? Subscribe below!  How to write a landing page that converts Landing pages are dealmakers, and […]

tips for writing landing pages
How to write a Landing Page that converts

Landing pages often look almost too easy to create. And they can be – as long as you cover the basics. Think about it this way: writing a killer ad copy gets your user through your door, but the right landing page has the power to close the deal. And therefore it deserves our time […]