Opinions, research & articles

2019 is almost over and for many online marketers, it’s been a pretty okay year – especially if you compare it to the beginning of the decade, when Google Panda and Penguin rolled up and wreaked havoc for all of us SEO-ers. That’s not to say there weren’t challenges and changes, there always are. But […]

Whether or not to ‘index’ your content is an important question, but first things first. What’s an index … ? An index is another name for the database of web pages used by a search engine. Imagine it like the table of contents in a book with each of your webpages being a chapter. If […]

Should you hire an SEO agency for your business? Or maybe you’re looking to hire an SEO expert to add to the team. First of all, congratulations on expanding your marketing capacity! Growing your team is an exciting step to take. But we know that choosing the right way to do it can be a […]

‘Ranking’ is one of the most important terms to understand when it comes to SEO. In fact, most of the work done to improve a website’s SEO is to get a better ranking. Simply put, ‘SEO Ranking’ refers to a website’s position in the search engine results (sometimes referred to as SERP, Search Engine Results […]

If you’ve been focusing your search on digital marketing, there’s a good chance you’ve heard the word SEO or Search Engine Optimization several times. There’s also a good chance that you’re asking yourself: what actually is SEO? Why are there millions of articles talking about it? And just how important is SEO for helping a […]