Opinions, research & articles

10 ways every business can use Google Analytics to increase leads and online visibility.

Maybe what you’re really asking: does my web design impact SEO or in other words, my Google ranking? Well, if you’re reading this, you likely already have an idea of what the answer might be … it’s yes, definitely. As we’re well aware by now the elements that have an impact on your online visibility are […]

What does Google’s recent update mean for your search engine marketing? This article will cover how your search engine marketing should be account for BERT. That is, Google’s recent update to improve natural language processing. Practises associated with search engine marketing have been at the forefront of digital marketing for some time. As we enter […]

It’s hard to believe, but yet another holiday season has come and gone. Hopefully, you’ve had some time to unwind and relax from the ‘break’. Now it’s the moment to look at your sales results and site analytics. While you’re doing that, celebrate your successes, think about what went right and make a plan to […]

2019 is almost over and for many online marketers, it’s been a pretty okay year – especially if you compare it to the beginning of the decade, when Google Panda and Penguin rolled up and wreaked havoc for all of us SEO-ers. That’s not to say there weren’t challenges and changes, there always are. But […]

Whether or not to ‘index’ your content is an important question, but first things first. What’s an index … ? An index is another name for the database of web pages used by a search engine. Imagine it like the table of contents in a book with each of your webpages being a chapter. If […]

Should you hire an SEO agency for your business? Or maybe you’re looking to hire an SEO expert to add to the team. First of all, congratulations on expanding your marketing capacity! Growing your team is an exciting step to take. But we know that choosing the right way to do it can be a […]

‘Ranking’ is one of the most important terms to understand when it comes to SEO. In fact, most of the work done to improve a website’s SEO is to get a better ranking. Simply put, ‘SEO Ranking’ refers to a website’s position in the search engine results (sometimes referred to as SERP, Search Engine Results […]

If you’ve been focusing your search on digital marketing, there’s a good chance you’ve heard the word SEO or Search Engine Optimization several times. There’s also a good chance that you’re asking yourself: what actually is SEO? Why are there millions of articles talking about it? And just how important is SEO for helping a […]