Opinions, research & articles

UX: Google’s latest ranking factor

UX is Google’s latest ranking factor In case you were waiting for a sign to invest in UX (user experience), this is it. Google just announced that UX is about to become an important ranking factor for all websites. Another way to think about this is, having an intuitive and user-friendly page design is about […]

What is user intent and the marketing funnel
INFOGRAPHIC: Search Intent & The Marketing Funnel

Search Intent, also known as user intent, is more important to your marketing funnel than you may think. It positions your content marketing to better nurture leads towards taking action. This is because when you understand search or user intent you gain a better grasp of what your audience is looking for and why, or, […]

digital marketing roundup
Weekly Roundup #9

Welcome back to our weekly round up. We have some great links for you to click as you get ready for the weekend, so read on to see what happened in our world last week! Why Marketing Flywheels Work A “Marketing Flywheel” is a continuously improving set of repeatable, tactical investments that are easy to […]

8 most common SEO mistakes to avoid

“What are the most common SEO mistakes?” is a pretty common question. We’re all writing content primarily for humans, but search engines come as a *very* close second. So, it is no secret that content writing and SEO go hand in hand. With this in mind, we’ll be taking a look at 8 common SEO […]

Weekly Roundup #8

Welcome back to Ogno’s weekly round up. We have some great links for you to click, so read on to see what’s been happening over the past week!   Get your free research template to make sure you’re targeting the right keywords https://hello.ogno.io/keyword-research Good keywords are the foundation of a lot of what we do […]

Weekly Roundup #7

Cheers for tuning in to our seventh weekly round up. We’re pleased to share an overview of some of our favourite links from the past week to help keep you on top of the latest trends & news in the digital marketing world. Want this round up delivered directly to your inbox? Subscribe to our […]

The voice search trend & SEO

Voice technology is on the rise. According to Google, 27% of the global online population is already using voice search on mobile, and the global voice commerce is expected to be worth $40B by 2022. Or in other words – this rising technology may be the key for successful brands in the future.  In digital […]

Digital marketing round up week 6
Weekly Roundup #6

This week’s digital marketing news is a round up you won’t want to miss. Find out how to evaluate your audience and how to better connect with them.

Get to Know Your Audience with Google Analytics

Google Analytics is a web analytics platform. It allows you to track and analyze the performance of your website and the behaviour of the visitors it receives. It’s a pretty big platform that might seem scary at first – but we promise it’s not.  If you want to improve your website, but aren’t sure where […]

digital marketing news
Weekly Round Up #5

Thanks for clicking on Ogno’s Weekly Roundup. Here we share a curation of our favourite articles from the week. If you’d like this delivered directly to your inbox, subscribe to our newsletter. Let’s get started! The Most Underrated Online Marketing Tactics You’re Probably Not Taking Seriously https://blog.hubspot.com/marketing/underrated-marketing-tactics It’s not news that the world of marketing […]