You’re busy, we get it! That’s why we put together an SEO Checklist of things you can easily look into to ensure that you’re working towards healthy SEO and a good search ranking.
Are Your Google Analytics Set Up Properly? (Or Have You Set Up Google Analytics for Your Website?)
This first step in our SEO checklist is Google Analytics. While it may not improve your SEO directly, it lets you track your progress, keywords and audience behavior, amongst other things. It’s a great place to start.
Are You Using the Right Keywords?
Make sure you create a list of keywords based on one single topic of your webpage. These should be likely to be used in search queries by your target audience. Use keyword tools to verify how competitive your selected keywords will be and how likely they are to get clicks.
How Relevant Is Your Content? Does It Leverage Your Keywords?
These keywords should be used throughout your web content to clearly articulate your product or service offering. Any creative content that you can publish with these keywords is an added bonus. (PS: don’t force the usage of keywords (this practice is known as Keyword Stuffing) – keep in mind that your target audience wants to read something interesting and not a repetition)
How Are Your Images Looking, Technically Speaking?
Make sure that all the images on your site are optimized. Large images can weigh down your site. Not to mention, images are a good opportunity for tagging. Before you opt down to a more advanced format such as WEBP or HEIC or AVIF, make sure that they have the browser and operating system support that you target. Some of the classic best universal image formats for websites are still JPEG and PNG.
Do You Have Enough Links? Do They All Lead Somewhere Good?
Where possible and serve navigation purposes, link to your own content! All links should lead to another page that helps readers to get more information on your side. Check for broken links, since broken links are the best way to kick people off your site in a huff.
How Do Your URLs Read?
By this we mean that your URLs are relevant to the content on your page, plus it is something that caught the eyes of the audience on the search result page. Make sure it is presentable by keeping the ‘slugs’ short, descriptive and use keywords where possible. Double check that you haven’t created duplicate links too.
Does Your Page Pass the Page Load Speed Test?
Search engines can be rather impatient, so make sure your site isn’t being dinged for speed. Things like plugins and images that are too big can weigh down your site, impacting how quickly it loads. Test it using Google free tool: Page Speed Insight (https://developers.google.com/speed/pagespeed/insights/)
As per Google:
“In the future, Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.”
Have You Made Your Pages Indexable So Google Can Find Them?
Crawling, Spiders, Indexing, oh my! These might sound scary, but they’re really just terms to describe how the search engine discovers your site. They’re important to consider when your website is live. Index means that you are telling Google “hey, this page is worth a result on certain keywords. Please list it too”, but in reality you need to ask yourself a question “do ALL of my webpages worth being listed on the search result page?”. If your answer is ‘yes, ALL of them have to be listed’, what do you think of your thank you page? 😉
How Is Your User Experience?
User Experience is about way more than a pretty site. Your site should be easily navigated by all visitors and make them want to stick around. Include a site architecture to help search engines understand the content and structure.
Have You Taken Advantage of All Your Metadata Opportunities?
There are many opportunities to optimize or increase your traffic from Metadata on your site, like in your titles, descriptions and images. All of these are chances to tell the search engines what you’re all about. Plus, it also gives you the possibility to find out which titles or sentences that will attract your target audience to click on your site.
Is Your Marketing Campaign Diverse Enough?
Have you heard of creative diversification? This basically means that you have to add more breadth during the production to lower your risk for implementing a link building campaign. This means to add more channels and look at it from more angles and to approach as many different people as possible in the ever changing landscape of Digital Marketing.
Are Your URLs Canonicalized?
Canonicalization is basically organizing web pages with similar content to make sure that they don’t take away from each other’s ranking. Instead, canonicalization helps the pages work together to create a better organic search experience. Why is it so important? Because google will index each content separately, even the duplicates, and this can hurt your google search ranking. So use a canonical tag for all your important content!
Are You Aware of Your Marketing Funnel?
Visitors coming to your website can generally be divided into 3 different categories of search intent. The first type is information, this is the largest group of people and they’re just browsing for more general information on your products and/or services. You can convert them into more promising users by targeting low competition keywords and give them step by step guides to peak their interest.
The second type is navigational. They’ve gathered enough information from the information stage and want to find the right person or company to solve the need or problem they have identified. So in fact they’re searching for the best help to target what they want. The keywords which are interesting for them are “compare” and obviously “best”. Make sure you rank for them!
The third type is transactional search intent, these people are primed and ready to buy. They know what they want and they know which companies can provide it, so make sure you have the most convincing offer. Case studies and other endorsements that show your business is the best choice, will make them choose you to trust.
That SEO Checklist should be enough to get you thinking properly. If you’d like to learn more or actively improve your SEO ranking, let us know. We’re here to help, shoot us an email at firstname.lastname@example.org or in the contact button and one of our SEO experts will be in touch.