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Weekly Roundup #44

Ogno Weekly Roundup 44

End of the week means it’s time for another one of our weekly roundups. Today we have weekly roundup #44 for you. Here we share the most relevant updates, guides and news in the world of digital marketing so that you can stay up to date. Are you interested in finding out how a digital agency can help businesses reach the next level? Check out our guide to working with digital agencies.

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The role of a mobile-friendly website

Did you know that 53% of online sales take place on mobile devices? People use their smartphones for much more than making calls and sending emails. With an ever-increasing number of micro-moments, mobile devices play a vital role in the buyer’s journey. If you want your mobile visitors to become leads and customers, you need to be investing in a mobile-friendly website.

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10 Tips to write effective Google Ads copy

Have you ever experienced writer’s block when writing ad copy for Google Ads? Hesitating what to put into the second or third headline? It has happened to the best of us. The best performing ads have always had a crucial principle behind them. It either derived itself from a fundamental understanding of human psychology or they have been easily transferable to new emerging technologies.

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Google Ads to block ad targeting for minors based on interests

With virtual school and other online children’s enrichment, more kids than ever are online. The sudden influx of online classes and meetups mean that children’s data is more at risk than before. As a result of these changes, Google will block ad targeting based on the age, gender, or interests of people under 18.

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The importance of a marketing philosophy

Today’s bias for the practical over the philosophical may be partly to blame for marketers not always knowing how marketing communications work for their brand. Whilst maybe great for getting a million things done in the short term, it isn’t so good at helping us get the right things done over the longer term. But having a philosophy has practical benefits: it can help bring focus and consistency.

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