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Weekly Roundup #24

Hi there! Welcome to another weekly roundup, where you sit back and relax while we share with you all the best pieces of content of the past week in the online marketing world. 

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The X’s and O’s of Content Marketing – Time to Take back control of your business 

Content Marketing, once upon a time seen as an exciting trend, has transformed into a must-have marketing strategy. Make sure you don’t miss out on our latest article, where we share the best ways to leverage this platform in a way to strengthen brand awareness, increase organic traffic, and ultimately establish yourself as a leader worth listening to (and a business worth buying from).

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The Key to Creating More Effective Top-Of-Funnel Content

A very common challenge for marketers is knowing how to “warm up cold prospects” or in other words, create content for prospect clients who are still at the awareness or discovery stage. Check out this article for a quick read that’ll help you get there! 

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3 Tips To Make Your Website More Useful 

Long gone are the days in which we used to consider user experience an area that only concerns designers. Nowadays, creating beautifully designed sites is important, but so are well-functioning online experiences. Both are vital for fulfilling business objectives. To learn more about that, make sure to check out this great piece of content – you’ll find 3 tips to help you ensure that you are providing your customers with the information they need to make their journey on your website into a more practical one.

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How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients

Did you know that 80% of sales leads require five follow-ups after the initial contact, but only 8% of salespeople actually follow up this many times? Your follow-up approach after a successful campaign could be what eventually turns leads into customers – and therefore should be taken very seriously. Make sure you don’t miss out on this article where you can learn follow-up 8 best practices that’ll help you land more customers.

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