We welcome you to our Weekly Roundup #27 where we share the latest and most interesting happenings related to all things digital. If you enjoy these and would like to receive them automatically, simply subscribe. Feel free to share this roundup with your friends! Now let’s get to the meat of the Roundup.
Reminder: Webinar on Data Driven Marketing
In less than two short weeks, our very own Jesse and Darwin will be presenting the power of data driven marketing in a webinar. These two have worked with clients such as Billabong and Roblox and know the ins and outs of Data Driven Marketing. Are you looking forward as much as we are? Then don’t forget to sign up to save your virtual seat! We can’t wait to see you on the 21st of April!
Maximize ROI with Market Segmentation
Being aware of who your ideal customer is can be crucial in order to achieve sustainable growth. Not only does a segmentation allow you to personalize your marketing messaging to targets, but it also maximizes your ROI since you spend your marketing budget on prospects on which you have been able to gain a deep insight of. In our most recent article we address the different types of segmentation as well as its benefits.
Account Based Marketing is here to stay
Account based marketing is more than just a short fad. It is already a significant part of marketing strategies and will grow even more important. Like you have probably read in our step by step article on Account Based Marketing, mass marketing strategies no longer satisfy current consumer demands any longer. Personalization is key now. And the interesting part of Account Based Marketing: There are trends within that trend that have even more potential to be fruitful for marketers.
On-Page Optimization Strategies in 2021
Google changes its algorithm all the time which means that websites need to update their knowledge of on-page optimization frequently as well. Even websites that seem to have been maximized their on-page potential can be further optimized.
New Stats reveal: Facebook, YouTube still most popular social media platforms
Despite losing some of its shine of the late 2000 and early 2010’s, Facebook has been able to cement its position as the most popular social media platform, according to the Pew Research Center. Another very noteworthy takeaway is that the use of Reddit, TikTok and Snapchat have been on the rise, especially among adults under 30 and teenagers. A trend that is of significance for marketers.
What else happened:
Amazon share of digital ad spend in the US has reached 10% for the first time:
NASAs helicopter “Ingenuity” survives first night on Mars:
Spotify quietly deletes controversial episode of The Joe Rogan Experience:
Is the Clubhouse app really worth $4bn?: