Weekly Roundup #28
22 April 2021
Another week has come and passed, and we couldn’t wait to share some of our favorite links on our weekly roundup! So – grab your coffee and sit back. Here’s what you might have missed in the world of digital marketing.
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Reminder: [Live Webinar] The Power of Data-Driven Marketing
Next Wednesday (April 21st) our very own Jesse and Darwin will be discussing the what, why and how of data-driven marketing in a live webinar. These two have worked with brands such as Billabong and Roblox, and have a proven record of helping brands achieve their business goals more effectively. Are you looking forward to it as much as we are?! Then make sure to sign up and save your virtual seat!
Growth Marketing in 2021: Need it or leave it?
All businesses have competition. Period. But if you really wish to stand out from the pack, simply offering a great product or service is not enough – you need a stellar marketing strategy as well. And that’s where growth marketing comes in. Make sure to check out our latest article to learn more about growth marketing – and most importantly, what it could do for your business!
Gartner: How is Digital Commerce Changing the Face of Customer Experience?
In the olden days (before digital commerce became the absolute hit it is today), there were fewer touchpoints with prospects. In other words, delivering excellent customer service allowed marketers a more narrow focus. Fast forward to today, and it becomes clear that digital commerce makes customer experience an altogether different proposition. Want to learn more about the change in dynamic caused by this trend? Then this article is for you.
How Video is Influencing Consumer Decision-Making in 2021 [Infographic]
The majority of brands are moving their offerings online. With that in mind, the team at Animoto surveyed 580 consumers hoping to find out whether video continues to be as powerful to connect and engage with consumers. No surprise there: It absolutely is. Make sure to check out their nice infographic for all their findings, tips and inspiration on how you too can leverage the video trend on your marketing efforts.
Clubhouse: Popular Kids’ Hangout or a True Asset for Brands’ Community Building?
Clubhouse is the newest star to shoot through the sky of social media. But is it really worth the hype? And most importantly, how can brands use Clubhouse to strengthen their online presence and & engagement? Check out this article to learn more about how Clubhouse differentiates itself from other social media channels and how to leverage it.
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