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Weekly Roundup #39

Hello and welcome to another weekly roundup. Here we share the best clicks, guides and news in the world of digital marketing so that you can stay up to date.

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Make it person – tips to become a pro at personalized marketing

Personalized marketing is more than just a trend. Nowadays, it is an expectation for customers and a necessity for businesses to stay competitive. However, it is not always easy to tailor experiences that feel personalized to the needs of each customer. For this reason, we’ve put together 6 strategies that’ll help with your personalized marketing efforts.

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Here’s how you can master your next seasonal digital marketing campaign

Seasonal marketing requires thought and months of planning in advance. So, here’s a guide to help you utilize slower months to create an effective seasonal marketing campaign for your business. Don’t miss out!

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11 email marketing trends you can’t ignore in 2021

The year of 2020 divided the world into pre-pandemic and post-pandemic strategies. The surreal situation changed customer preferences and their buying behaviour. The expectations of your subscribers have changed – so should the tactics you and your team are using. Find out more in this article by Single Grain!

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A step-by-step strategy for B2B pillar pages

B2B companies are often focused on the middle of the sales funnel but often neglect the top-of-the-funnel content. A great way to fill this gap? Easy: create pillar pages. Want to learn more? Don’t miss out this step-by-step guide with the information you’ll need to get started!

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Other things to click on

Campaign trail: Burt’s Bees zooms in on human connection through lips https://www.marketingdive.com/news/campaign-trail-burts-bees-zooms-in-on-human-connection-through-lips/602768/ 

Attitudes towards brands evolve again, 1 year after racial reckoning began https://www.marketingdive.com/news/attitudes-toward-brands-evolve-again-1-year-after-a-racial-reckoning-began/602619/ 

Google’s John Mueller doesn’t see SEO becoming obsolete https://www.searchenginejournal.com/googles-john-mueller-doesnt-see-seo-becoming-obsolete/412373/ 

Instagram: “We’re no longer a photo sharing app” https://www.searchenginejournal.com/instagram-were-no-longer-a-photo-sharing-app/412194/ 

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