Weekly Roundup #39
05 July 2021
Hello and welcome to another weekly roundup. Here we share the best clicks, guides and news in the world of digital marketing so that you can stay up to date.
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Make it person – tips to become a pro at personalized marketing
Personalized marketing is more than just a trend. Nowadays, it is an expectation for customers and a necessity for businesses to stay competitive. However, it is not always easy to tailor experiences that feel personalized to the needs of each customer. For this reason, we’ve put together 6 strategies that’ll help with your personalized marketing efforts.
Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing requires thought and months of planning in advance. So, here’s a guide to help you utilize slower months to create an effective seasonal marketing campaign for your business. Don’t miss out!
11 email marketing trends you can’t ignore in 2021
The year of 2020 divided the world into pre-pandemic and post-pandemic strategies. The surreal situation changed customer preferences and their buying behaviour. The expectations of your subscribers have changed – so should the tactics you and your team are using. Find out more in this article by Single Grain!
A step-by-step strategy for B2B pillar pages
B2B companies are often focused on the middle of the sales funnel but often neglect the top-of-the-funnel content. A great way to fill this gap? Easy: create pillar pages. Want to learn more? Don’t miss out this step-by-step guide with the information you’ll need to get started!
Other things to click on
Campaign trail: Burt’s Bees zooms in on human connection through lips https://www.marketingdive.com/news/campaign-trail-burts-bees-zooms-in-on-human-connection-through-lips/602768/
Attitudes towards brands evolve again, 1 year after racial reckoning began https://www.marketingdive.com/news/attitudes-toward-brands-evolve-again-1-year-after-a-racial-reckoning-began/602619/
Google’s John Mueller doesn’t see SEO becoming obsolete https://www.searchenginejournal.com/googles-john-mueller-doesnt-see-seo-becoming-obsolete/412373/
Instagram: “We’re no longer a photo sharing app” https://www.searchenginejournal.com/instagram-were-no-longer-a-photo-sharing-app/412194/