Weekly Roundup #41

Ogno Weekly Roundup 41

It’s almost the end of the week and you know what that means. It’s time for another one of our weekly roundups. This time we have weekly roundup #41 for you. Here we share the best clicks, guides and news in the world of digital marketing so that you can stay up to date.

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Content Creation That CONVERTS? Here’s How It’s Done

Content creation is great for attracting people to your website and keeping your audience engaged. But site traffic and social media likes are vanity metrics if your content doesn’t generate real business results through conversions. Effective content creation convinces visitors to take action and convert into leads and customers. In our newest article we will show you how you can make your content more compelling.

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Search Console Changed How You Debug Some AMP URLs

Google has moved some of the AMP debugging out of Google Search Console and directly to the AMP page experience guide tool. Specifically, when you go to the Google Search Console page experience report, then access a specific AMP URL you want to debug, you will see that Google links you over to the AMP page experience guide tool for further analysis.

“This new functionality will make it easier for you to act on performance issues reported by Search Console,” Google said.

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Work with the Machine Learning Algorithm in Order to Achieve Optimal PPC Performance

PPC management has become more and more automated, meaning that everyone has access to the same machine learning algorithms. But how can you achieve above average results? Well you need to teach the machines the proper and relevant information about your business and learn to collaborate with them.

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Facebook to Invest $1bn in Reels Creators

Facebook will invest $1 billion in creators on its core app and Instagram through 2022. The funds intend to lure newer creators and reward them for achieving certain benchmarks.

By invitation only, Instagram is offering a one-time bonus to U.S. creators who sign up for ads on its live streaming IGTV service. IGTV ads provide creators with a cut of the revenue when they run against their videos.

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