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Weekly Roundup #48

Ogno Weekly Roundup 48

We are now almost halfway through September. And here we are back with another one of our amazing digital marketing weekly roundups! This time we have weekly roundup #48. In our roundups, we share the most recent and most interesting clicks & news so that you are always up to date with what’s happening in the digital marketing sphere.

Feel free to share weekly roundup #48 with your friends and colleagues if you find it insightful. Wondering about the advantages and disadvantages of working with an agency? We’ve got an article on that! Now, let’s get started with the roundup.


The Role of Featured Snippets in Search Engines

Claiming the number 1 spot on the search engine results page (SERP) for a competitive keyword is hard. Even making it onto the first page can be difficult. But there is a way to leapfrog the top organic results and claim a bigger prize: The featured snippet, also known as spot zero. In this post, you’ll learn what featured snippets are, how they impact search engines, and how you can optimize your content to claim spot zero.

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The Importance of Influencers to Marketing Strategies

Alongside staples such as content, social media and email marketing, influencers have become an integral part of brands’ marketing mix. Up to 71% of companies are currently using or have used influencer marketing in the past. Despite this, only 32% of marketers believe that influencers should be considered at the strategic marketing phase. How does that work?

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Google to Begin Sharing More Search Term Data With Advertisers

Advertisers will soon receive more insights into query data from the Search Engine giant Google. The platform estimates that advertisers could see 6.5x more search term data, on average. You might ask yourself where the catch is. Well, as part of a focus on improving privacy, Google has decided to remove search term data pre-dating September 1, 2020.

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How To Use Social Media for Keyword Research

Social is not usually the first thing that comes to mind when thinking about keyword research. However, it does provide awesome inspiration for long-tail and high-traffic keywords. The average person spends around 3 hours a day on social media and social platforms are therefore able to gather information on users in an efficient manner.

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