Weekly Roundup #52
22 October 2021
We are nearing the end of October. How quickly the year has passed! And we are back with another one of our amazing digital marketing weekly roundups! Today we have weekly roundup #52. In our roundups, we share the most recent and relevant clicks & news so that you are always up to date with what’s happening in the digital marketing world and are not caught off guard.
If you like what you see, please share weekly roundup #52 with your friends and colleagues. On the fence about needing assistance from a marketing agency but unsure about the benefits? We got an article that covers exactly this topic.
Social Media Marketing: Paid or Organic?
Social media is a powerful marketing channel. But social media marketing involves two different strategies: paid and organic. So which one delivers the best results and ROI? Well as with most things in life, it’s a mix. You need both organic and paid promotion to succeed with social media marketing. Your paid ads will be stronger if you have an active organic presence, and you’ll be able to reach more people and achieve your goals faster with paid social.
How to Reduce Your Rate of Abandoned Shopping Carts
Abandoned Shopping Carts are a challenge. You’ve done the hard work of getting people to visit your store and pick out a product, but they leave before completing the checkout process. The good news is that there is a lot you can do to reduce abandoned carts and get more sales from your existing traffic. Small Hint: Email Recovery and Chat Support
Majority of Shoppers more likely to return to brands with strong online communities
According to a study by Amity, almost three quarters (72%) of consumers are more likely to return to a brand that creates a strong online community. This highlights the importance of brands creating online communities to engage with their customers as it increases the trust that consumers have towards a brand that is engaging with their community.
Google includes BigCommerce in shopping integration
This one is interesting for E-Commerce brand owners: Google now has an integration for the BigCommerce platform. This partnership will enable BigCommerce merchants to show their products for free on Google, create ad campaigns and review performance metrics from their BigCommerce store
Other things to check out: