Weekly Roundup #6

Ogno Weekly Roundup 6

Thanks for clicking in to our weekly roundup #6. We’re sharing a quick overview of our favourite links from the week to help keep you up-to-date!

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This Week’s Digital Marketing Articles

Get to Know Your Audience with Google Analytics

Google Analytics has everything you need to get a full view of your visitors – if you know how to use it. This article walks you through the overview reports, how to use them to gather important insights on your online visitors and how to best implement this data into your business strategy.

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Why These Three Content Types Are Winning Quarantine Season

With people spending more time online, there’s a great opportunity to woo them with content. The three “winning” content types during quarantine have proven to be: educational, motivational and content related to building virtual communities. This article analyzes ways they have proven to be effective and how brands can benefit from adapting their marketing strategies.

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Google: If Choosing Between Desktop or Mobile Site, Choose Mobile

Recently there has been a lot of buzz around desktop regaining ground over mobile. This has many of us wondering: should we optimize the desktop or the mobile version of our websites first? Senior webmaster, John Mueller’s, response is: focus on mobile. Check out this post for the full response.

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We Analyzed 11.8 Million Google Search Results & Here’s What We Learned about SEO

Backlinko’s & Ahrefs’ analysis reveals some interesting facts about search. Like we talked about last week, examples can be a great way to learn. This thorough study helps us better understand the correlation between SEO factors and ranking in the SERP, and gives us some inspiration on where to focus when optimizing your site for search engines. Take a look, and of course, take it with a grain of salt.

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