How We Boosted Hurom Europe’s Sales by 36% and achieve Average ROAS of 18x with Targeted Google and Meta Advertising in Less Than a Year.

Project overview

Hurom Europe, a leading provider of Korean premium juicers, was looking to increase its online sales and expand its market reach across Europe. The brand partnered with us to enhance its digital marketing strategy through developing their webshop and followed up with running advertisement through Google and Meta platforms.

Challenges:

Despite strong product quality and brand recognition, Hurom faced challenges with high competition which impacted on their effort in maximizing online conversions and achieving optimal Return on Ad Spend (ROAS) through its existing digital campaigns.

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Strategy Development:

We conducted an in-depth analysis of Hurom Europe’s market position and current digital marketing efforts. Based on this, we crafted a customized advertising strategy focused on:

• Targeted Google Ads Campaigns: Optimized to reach high-intent users actively searching for premium kitchen appliances.
• Engaging Meta Ads: Designed to capture the attention of a broader audience on social media, with a focus on brand storytelling and product benefits.

Implementation:

• Google Ads Optimization:
  • Implemented advanced keyword targeting and bid strategies.
  • Used dynamic search ads and responsive search ads to tailor messages.
  • Focused on high-conversion segments and geographic regions with strong demand.
• Meta Ads Campaigns:
  • Leveraged video ads and carousel formats to highlight product features.
  • Conducted A/B testing to refine creatives and improve engagement rates.
  • Retargeted website visitors and abandoned cart users to drive conversions.
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Project Results:

Year-Over-Year Growth:

Our strategic Google and Meta advertising campaigns not only contributed to 36% of Hurom Europe’s total sales but also significantly increased the company's key performance metrics from 2023 to 2024.

Revenue Impact: In 2023, we saw a significant spike in revenue during key months such as November (€1,3 million) due to Black Friday campaigns. By 2024, our continued optimization and scaling efforts led to a new revenue peak in May (€1,6 million), representing a substantial year-over-year growth.

Increased Order Volume: The number of orders nearly doubled from January 2023 to January 2024, indicating that our strategies were effective in both attracting new customers and encouraging mouth-to-mouth referral.

Higher Average Purchase Volume: By March 2024, the average purchase volume had reached €551.54, the highest in the recorded data, reflecting our success in promoting premium products and increasing the average transaction size.

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Key Achievements:

Our targeted Google and Meta advertisements increased total sales by 36% of Hurom Europe.

We achieved an average ROAS of 18x on Google Ads, significantly outperforming industry benchmarks.

The campaigns led to a substantial increase in website traffic, user engagement, sales and overall brand visibility across key European markets.

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Follow-up or Next Steps:

We are continuing to optimize the campaigns based on real-time performance data. Our next steps include expanding into new markets, refining audience segmentation, and introducing seasonal promotions to further boost sales.

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